Samantha Jones taught us in Sex and the City that it's not a bag, it's a BIRKIN. Luxury handbags can seem frivolous to some, and yet -- luxury handbag makers have fascinating business models that can teach us so much about sales psychology and relationship-building.

Here’s a look at what you’ll learn in this episode: 

• The power of choosing your customer
• Why gamifying the sales experience can increase your Lifetime Customer Value
• The importance of cultivating the RIGHT (and exclusive audience)

Thanks for listening! If you enjoyed this episode, download a few more and share them with a friend! If you do tune in, post on social media and tag me so we can connect! And don’t forget to subscribe or follow The Sabrina Philipp Podcast to get notified when new episodes go live.

Resources and Links:

1. Follow me on Instagram
2. Check out SabrinaPhilipp.com to learn how we can work together
3. Review The Sabrina Philipp Podcast on iTunes, Spotify, Stitcher, or wherever you listen to your favorite podcasts