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The Sales History Podcast
Todd Caponi
56 episodes
1 month ago
Send us a text Picture this. A sales conference featuring the then-sitting president of the United States as the keynote speaker. It happened in July of 1916. It wasn’t because the president had nothing going on that day, happened to be in town, and decided to swing by. A world war was raging in Europe. What we now know as World War 1. It was because Woodrow Wilson had an important message for the sales world that day. It was the United States' opportunity to establish itself as...
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Marketing
Business,
Management
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Send us a text Picture this. A sales conference featuring the then-sitting president of the United States as the keynote speaker. It happened in July of 1916. It wasn’t because the president had nothing going on that day, happened to be in town, and decided to swing by. A world war was raging in Europe. What we now know as World War 1. It was because Woodrow Wilson had an important message for the sales world that day. It was the United States' opportunity to establish itself as...
Show more...
Marketing
Business,
Management
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Selling During World War I: Selling With Purpose
The Sales History Podcast
12 minutes
6 months ago
Selling During World War I: Selling With Purpose
Send us a text What would it be like to be a salesperson during a World War? Well, it's happened twice, and in this episode, we explore the lens by which salespeople were asked to do their jobs during World War I. It's an incredible example of selling with a higher purpose beyond just hitting a quota and receiving a commission check... @saleshistorian on Instagram - daily quotes, pics & comics from the past The Transparent Sales Leader - The book on revenue leadership includes sever...
The Sales History Podcast
Send us a text Picture this. A sales conference featuring the then-sitting president of the United States as the keynote speaker. It happened in July of 1916. It wasn’t because the president had nothing going on that day, happened to be in town, and decided to swing by. A world war was raging in Europe. What we now know as World War 1. It was because Woodrow Wilson had an important message for the sales world that day. It was the United States' opportunity to establish itself as...