Your online reputation is your first impression and often your only shot at earning a customer’s trust. In this episode, you’ll learn how to turn reviews into a sales engine that drives leads, builds authority, and closes deals before you even talk to a prospect.Discover why 20 reviews is the tipping point for Google visibility and how most consumers now make buying decisions directly from the map pack, not your website. Shawn Derrick shares how to:

• Reduce customer hesitation by letting your past clients sell for you through authentic reviews.
  
• Incentivize your team to ask for reviews using competition and rewards that actually work.
  
• Automate the review process using CRM triggers that send personalized, reputation-building messages at the perfect time.
  
• Avoid fake review traps that can destroy credibility and even get your business delisted.
  
• Respond to negative feedback in a way that turns critics into advocates and showcases your integrity.
  

If you want to dominate local search results, attract higher-quality clients, and build a business people trust instantly, this breakdown gives you the exact framework to make it happen.