In this episode of The Samurai Way, I have the honor of welcoming Ahmet Bozer, a global business leader and former President of Coca-Cola International. With a remarkable 30-year career leading teams across Eurasia and Africa, Ahmet distills decades of insight and experience into his new book, Soulgery: A Lifelong Guide to Unlocking Your Potential, a powerful framework that blends Eastern philosophy with Western practice to elevate leadership, resilience, and personal growth. In our conversation, Ahmet and I explore the timeless Japanese principles I teach, including Kaizen, the practice of continuous improvement, and Bushido, the way of the warrior. We discuss the balance between individual excellence and collective harmony and how these teachings, drawn from both ancient wisdom and modern business, shape not only stronger leaders but better human beings. Ahmet brings a depth of clarity and purpose that aligns beautifully with the heart of The Samurai Way. To learn more about his work and his book Soulgery, I invite you to visit his website: Links: https://soulgery.com/ https://soulgery.com/book-page/ Learn more about your ad choices. Visit megaphone.fm/adchoices