Send us a text In this episode, we sit down with marketing strategist Gee Ranasinha to explore what the future of marketing really looks like — and why many businesses are getting it wrong. Despite the rise of AI and automation tools, marketing’s core hasn’t changed: it’s still about understanding human behavior. Gee breaks down the power of behavioral science, emotional triggers, and brand distinctiveness to explain how businesses can create marketing that sticks. If you’ve ever felt overwhe...
All content for The Savvy Scribe is the property of Janine Kelbach and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this episode, we sit down with marketing strategist Gee Ranasinha to explore what the future of marketing really looks like — and why many businesses are getting it wrong. Despite the rise of AI and automation tools, marketing’s core hasn’t changed: it’s still about understanding human behavior. Gee breaks down the power of behavioral science, emotional triggers, and brand distinctiveness to explain how businesses can create marketing that sticks. If you’ve ever felt overwhe...
EP329: The CEO Shift: How to Use Marketing Metrics to Drive Freelance Growth with Rachel Allen
The Savvy Scribe
37 minutes
1 month ago
EP329: The CEO Shift: How to Use Marketing Metrics to Drive Freelance Growth with Rachel Allen
Send us a text In this episode, we dive deep into the transition from freelancer to business owner and how understanding marketing metrics can make that shift more empowering and less overwhelming. Our guest, Rachel, shares her journey from hesitant freelancer to confident strategist, highlighting how data can be reframed to support—not scare—freelancers and creatives. About Rachel Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profi...
The Savvy Scribe
Send us a text In this episode, we sit down with marketing strategist Gee Ranasinha to explore what the future of marketing really looks like — and why many businesses are getting it wrong. Despite the rise of AI and automation tools, marketing’s core hasn’t changed: it’s still about understanding human behavior. Gee breaks down the power of behavioral science, emotional triggers, and brand distinctiveness to explain how businesses can create marketing that sticks. If you’ve ever felt overwhe...
