Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and the competitor. Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.
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Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and the competitor. Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.
Centr | NHS vs Australian Government - Department of Health | Metro Trains & Dumb Ways To Die On today's show, we'll take a look at a new release from Centr—the fitness app from Chris Hemsworth's team. Next up is Compare The Pair where we look at COVID-19 vaccine campaigns from the UK's NHS vs the Australian Department of Health. We are finishing today's episode with a look at a prime example of acoustic encoding from Metro Trains & Dumb Ways To Die. *** The Science of Advert...
The Science of Advertising Show
Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and the competitor. Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.
