Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and the competitor. Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.
All content for The Science of Advertising Show is the property of Jonathan Rolley, Dr. Jared Cooney Horvath and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and the competitor. Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.
Homeloans.com.au | Jeep vs Jeep | McCains In today's episode, we have a new campaign from Homeloans.com.au featuring Adam Gilchrist. Next up is Compare the Pair where we have two Jeep's campaigns—'Don't Hold Back' vs 'I'm In', up against each other. Lastly, our Classic Creative this week is a juicy one with McCains 'Super Juicy'. *** The Science of Advertising Show Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the late...
The Science of Advertising Show
Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and the competitor. Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.
