Michael Kelly is a social entrepreneur, author, TV presenter and hacker grower. GIY aims to support 100 million people to grow, cook and eat some of their own food for a healthier, more sustainable world by 2030. In this episode the Meath native shares the story of his career starting with how he left a life in IT Consultancy, moved onto journalism and then successfully established the fast-growing social enterprise that is GIY. Michael also shares insights on the key decisions that were required for the social enterprise growth journey, where a crossroads was met and a pivotal moment meant that in order to grow the movement in a sustainable fashion he made the decision to solidify it with a business structure and the establishment of GROW HQ in Waterford.