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The Science of Social Media
Buffer
187 episodes
1 week ago
Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.
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Business
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All content for The Science of Social Media is the property of Buffer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.
Show more...
Business
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The Twitter Upheaval and What it Means for Marketers
The Science of Social Media
11 minutes 58 seconds
2 years ago
The Twitter Upheaval and What it Means for Marketers

Hello there! On today’s episode we dive into what’s happening at Twitter and how it will impact marketers. We also share some advice for getting more engagement on Twitter, featuring a brand new Buffer feature, Twitter Threads scheduling. Learn more about threads scheduling at https://buffer.com/twitter.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show). ️️️️

- Phill

Shownotes:

How social media managers are coping with the Twitter debacle

https://digiday.com/media/how-social-media-managers-are-coping-with-the-twitter-debacle/

In less than a month, Elon Musk has driven away half of Twitter’s top 100 advertisers

https://www.mediamatters.org/elon-musk/less-month-elon-musk-has-driven-away-half-twitters-top-100-advertisers

I told my team to pause our $750K/month Twitter ads budget last week

https://www.teamblind.com/post/i-told-my-team-to-pause-our-750kmonth-twitter-ads-budget-last-week-4dnbo1Ft

Mastodon hits 1m monthly active users

https://mastodon.social/@Gargron/109300967725833789

7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

https://buffer.com/resources/7-reasons-use-emoticons-writing-social-media-according-science/

The Science of Social Media
Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.