Today’s episode is all about developing and marketing your personal brand for your career progression. My guest is Craig McAlpine, the founder of MyCareerBrand – a New Zealand-based organisation that delivers innovative career coaching and employer services that helps jobseekers communicate their personal brand to employers, and employers to attract and retain the best candidates by promoting their own unique employer brand. In today’s episode, Craig shares some of his expert insight in this area, as well as specific steps on how you can develop and market your brand across all areas of job hunting, including on social media. In this episode we discuss... *What exactly a 'career brand' is and how you can find yours; *Why LinkedIn is an essential platform for communicating your brand; *How to communicate your brand effectively on your CV; *How to take your brand to the interview process; *Why consistency is key when it comes to marketing your brand... ...and much more! Visit www.mildredtalabi.com to subscribe for future weekly episodes, or find us on iTunes.