The SDM Show, hosted by Rob Cairns, featuring guest Chris Panteli. The conversation centers on the topics of digital Public Relations (PR) and link building, particularly in the context of the growing influence of Artificial Intelligence (AI) and large language models (LLMs). Panteli, co-founder of the agency Linkify, shares his backstory and expertise in securing high-authority media links for clients through strategies like expert commentary and thought leadership, emphasizing platforms like Help a Reporter Out (HARO). The discussion highlights the value of high-quality backlinks from trusted sources like Forbes and The New York Times for improving SEO and visibility within both Google's algorithm and emerging AI systems like Copilot. Cairns and Panteli also address the importance of consistency, accuracy, and providing a compelling story to successfully engage with modern, time-constrained journalists.