What if the future of ranking comes down to authenticity, reputation, and smart testing?
In this episode of The Search Session, Gianluca Fiorelli sits down with Cyrus Shepard—SEO consultant, online marketer, and founder of Zyppy SEO—to decode what Google’s latest updates really mean.
Cyrus shares an evidence-based look at the signals that matter now, from the rise of strong brands and genuine experience to the evolving role of AI visibility tools. Together, they explore how testing, tracking, and focused brand building help businesses of any size stay ahead in an increasingly fragmented search landscape.
There’s a lot to unpack in this fast, insightful conversation—press play and dive in.
This is the 41st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/what-drives-search-visibility
Where to find Cyrus Shepard
Where to find Gianluca Fiorelli
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