The Super Bowl is more than a game—it’s an opportunity to bring people together and showcase the culture, resilience, and vibrancy of an entire region. In our final Super Bowl episode of the week leading up to the game, Michelle is joined by some of Louisiana’s top leaders who are working behind the scenes to ensure that this event is a success for their entire state.

Jill Kidder of Visit Baton Rouge, along with Ben Berthelot (Lafayette Travel), Kyle Edmiston (Visit Lake Charles), and Alana Cooper (Monroe-West Monroe Convention & Visitors Bureau), share insights on how their cities are contributing to the Super Bowl experience. From tourism efforts to safety measures, they explore how this event is about more than just football—it’s about connection, culture, and community.

The discussion also touches on the recent tragic events in New Orleans, how local leaders are rallying to ensure safety, and why the Super Bowl will be one of the most secure events in the nation. With a focus on resilience and unity, this special panel episode highlights why Louisiana is unlike anywhere else in the country. 

Join us for an uplifting conversation about leadership, collaboration, and what makes Louisiana special! 

CHAPTERS

00:00 - Todd Graves Opens the Show
00:14 - Michelle Johnston Introduces the Panel
01:56 - Jill Kidder on Baton Rouge’s Role in the Super Bowl
04:56 - Ben Berthelot’s Journey to Leading Lafayette
07:19 - What Makes Lafayette Unique?
08:24 - How Lafayette is Supporting the Super Bowl
10:48 - Kyle Edmiston on Lake Charles as “Louisiana’s Playground”
14:38 - Alana Cooper on Monroe & North Louisiana’s Culture
17:50 - Addressing the New Year’s Day Terrorist Attack
21:39 - How Louisiana is Ensuring Super Bowl Safety
27:16 - How to Make the Super Bowl a Statewide Celebration
32:42 - What Panelists Are Most Excited About for the Super Bowl

Special thanks to our friend Brian Wayy for the theme music this season!
Track Title: My Hearts On Fire