Why do most innovation programs fail - spectacularly?

Because they start from the wrong end.

They begin with what’s possible. Or what leadership thinks is important. Or what a framework said “should” work. The result? Projects that burn millions, delight no one, and quietly die in a corner of the org chart.

This book is about doing the opposite.

The Working Backwards Toolkit (WBT) is a set of practical, pick-up-and-use tools that flip the innovation process on its head. Instead of starting with your idea, it starts with your customer. Instead of hoping a mindset shift changes behavior, it changes behavior first - through concrete action. Instead of relying on frameworks or buzzwords, it applies the scientific method to business questions. Real data. Real speed. Real results.

This is not a book of theory. It’s a book that drives execution.

The WBT has been battle-tested by governments, startups, and Fortune 100s alike. It's helped teams go from blank whiteboards to validated billion-dollar ventures. At last count, enterprises who have adopted the WBT have gone on to secure over 100M in internal/external funding to market new ventures, with a combined revenue impact of over 25B since 2019. It's also helped bureaucracies become nimble and innovators get unstuck. Most importantly, it delivers consistent results - not just when the team is "in the zone," but at scale, across roles, regions, and perspectives.

The WBT is a set of practical, hands-on Tools that allow organizations to innovate faster, more effectively, and at lower costs while simultaneously delighting customers, reducing risk, creating transparency. It provides the scaffolding needed for innovation governance and drives higher returns on innovation investments!

Hosted on Acast. See acast.com/privacy for more information.