Most lawyers focus on getting the work done. Few stop to ask whether their service is memorable enough to generate repeat work, referrals, or five-star reviews. In this chapter, we share how we discovered the power of the “Reputare Score” — the true measure of whether your practice will stagnate, survive, or scale.The lesson is clear. Simply doing “good enough” legal work leaves you hustling forever, but small changes in delivery, presentation, and client care can transform one client into many. By tracking your own Reputare Score, you can predict future revenue, decide when to invest in advertising, and build a practice where clients find you instead of you chasing them.This is the foundation of every thriving self-employed practice.Bonus Resource: REPUTARE SCORE TRACKER