In this episode of The Selling Sessions, United Capital's Legal & Commercial Officer, Paul McGillvery, and Marketing & Communications Director, Fraser Kirk met with Stuart Stepney, owner and Managing Director of Castle Corporate Finance. The conversation covers why many deals never complete, and the importance of understanding the needs, wants, and pressures faced by the other side. 

Stuart's person centred approach to deal making offers a look into the psychology of the transaction, the emotions of all parties, and the importance of managing expectations. 

To find out more about our expert guest Stuart Stepney, or his business Castle Corporate Finance, and also to check out their great website that we discuss at the end of the episode visit https://castlecf.com/