How is direct mail evolving to stay relevant—and more effective—in a digital-first world?
In this episode of The Shades of Entrepreneurship™, host Gabriel Flores sits down with Wilson Zehr, Founder of Zairmail, to explore how modern automation, precise audience targeting, and hybrid mail solutions are transforming the way businesses connect with customers.
Wilson shares insights on entrepreneurship in the marketing technology space, the evolution of direct mail, and the strategies Zairmail uses to help businesses—from real estate to insurance to service-based industries—launch cost-effective, data-driven mailing campaigns. This episode is perfect for marketers, small business owners, and entrepreneurs looking to understand how direct mail fits into today’s digital ecosystem.
Key takeaways from this episode include:
How automation and targeting have modernized direct mail
The difference between First-Class and Standard A mail—and when to use each
Strategies for building measurable, high-impact mail campaigns
Insights into hybrid mail solutions and one-to-one mailing tools like Speedy
A real-world success story from a campaign in Eastern Oregon
Wilson’s story highlights that direct mail isn’t fading—it’s evolving. With the right technology, messaging, and strategy, direct mail continues to be a powerful, measurable, and personalized marketing channel for businesses of all sizes.
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