How do you navigate the challenges of a family business while building your own entrepreneurial legacy?
On this episode of The Shades of Entrepreneurship™, host Gabriel Flores sits down with Aaron Rokstad, third-generation entrepreneur in the power industry and founder of Rokstad Power. Aaron shares his journey from growing up in a family-owned utility business to launching Rokstad Power in 2008. He dives into the evolving challenges of the power line industry, including labor shortages and rising demand driven by AI, data centers, and electric vehicles. Aaron also discusses recent financial struggles and a hostile takeover attempt, offering lessons on creative financing, resilience, and the importance of company culture.
In this episode, you’ll learn:
How to overcome adversity and financial challenges in business
Strategies for creative financing during tough times
Insights on navigating labor shortages and industry shifts
Lessons on maintaining strong company culture during growth and crisis
How to turn challenges into opportunities for future ventures
This episode is ideal for entrepreneurs, business leaders, and anyone facing challenges in scaling or sustaining a company.
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