How do marketers adapt to a rapidly evolving digital landscape while respecting privacy?
On this episode of The Shades of Entrepreneurship™, host Gabriel Flores sits down with Jeff Greenfield, CEO of Provalytics. Jeff shares insights on how the rise of social media and shifting consumer behavior are reshaping marketing strategies. He challenges traditional metrics like clicks and CPC, emphasizing the value of brand awareness, impression data, and privacy-conscious measurement. Jeff also explains how privacy updates, such as Apple’s iOS changes, have transformed marketing analytics and how Provalytics consolidates data into a single source of truth to drive smarter decisions and better results.
In this episode, you’ll learn:
How to measure marketing effectiveness beyond traditional metrics
Strategies for adapting to privacy-first digital marketing
The importance of consolidating data for smarter business decisions
Insights on brand awareness, impressions, and audience engagement
How emerging technologies are shaping the future of marketing analytics
This episode is ideal for marketers, entrepreneurs, and business leaders looking to navigate the digital marketing landscape with accuracy, privacy, and impact.
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