From personal crisis to entrepreneurial empowerment, Amy Nubson shares her journey of reclaiming herself, building a business on her own terms, and guiding women leaders to achieve success with clarity, courage, and confidence.
Amy Nubson, CEO of Nufire Collective, is known for helping entrepreneurs and leaders break free from limiting beliefs and create businesses that reflect their values. She has transformed her own life after facing devastating personal and financial challenges, turning her experiences into actionable frameworks that empower other women to thrive both personally and professionally.
Her journey wasn’t easy. After her husband’s severe car accident left the family with overwhelming medical debt, Amy found herself paralyzed in her office, watching the snow fall and realizing that her old approach of relentless hard work no longer worked. This turning point forced her to examine deeply ingrained childhood narratives about sacrifice and success, ultimately inspiring her three C’s framework, clarity, courage, and confidence, which became the foundation for her business and coaching philosophy.
In our conversation, Amy shares practical insights for overcoming limiting beliefs, including the importance of storytelling, setting boundaries, and cultivating financial literacy. She emphasizes that recognizing and reframing internal narratives allows women to make courageous choices, prioritize personal well-being, and build meaningful businesses without sacrificing themselves. Her perspective on money, community, and collaboration encourages leaders to redefine success beyond arbitrary numbers and focus instead on impact and fulfillment.
Amy’s story is a testament to the power of resilience, intentionality, and the transformative impact of women supporting women. Tune in to hear how Amy teaches us that true leadership begins with knowing yourself and building a life that reflects your values, not just your earnings. Walk away inspired to challenge your own assumptions about work, success, and worth.
Chapters
👋 01:01 Meet Amy Nubson, CEO of Nufire Collective
💪 02:32 Amy’s Journey Overcoming Adversity
📖 07:05 The Power of Storytelling and Self-Discovery
⚖️ 15:23 Balancing Personal and Business Goals
📊 23:48 Understanding Growth Metrics
🚀 24:48 The One-Person Path to a Million-Dollar Business
🤖 26:02 Adapting to AI in Business
🤝 28:26 The Power of Collaboration
🎤 29:11 The Value of Live Events
Links
Website: https://nufirecollective.com
Instagram: https://www.instagram.com/nufirecollective/#
LinkedIn: https://www.linkedin.com/in/amynubson-business-coach/
Special Offer: https://nufirecollective.com/exploring-your-story/
Connect with Amy Nubson to explore her 3C framework, learn how to align business with personal values, and engage with her community at Nufire Collective.
Sponsor
Go From Expert to Thought Leader with the Genius Discovery Program: http://talktokent.com
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Join us at the upcoming She Leads LIVE 2025 conference in NYC on November 6th & 7th. Learn more at sheleadsmedia.com
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