In this episode of The Shift Code Podcast, host Pierre Le Manh, live from PMI Global Summit event in Phoenix Arizona is joined by Jessica Sibley, CEO of TIME, to discuss how she transformed one of the world’s most iconic brands from a struggling legacy publisher into a digitally-native powerhouse with record audience reach. What You’ll Learn: How to diagnose and rebuild an atrophied core businessWhy removing paywalls increased value instead of destroying itHow to negotiate AI integration rath...
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In this episode of The Shift Code Podcast, host Pierre Le Manh, live from PMI Global Summit event in Phoenix Arizona is joined by Jessica Sibley, CEO of TIME, to discuss how she transformed one of the world’s most iconic brands from a struggling legacy publisher into a digitally-native powerhouse with record audience reach. What You’ll Learn: How to diagnose and rebuild an atrophied core businessWhy removing paywalls increased value instead of destroying itHow to negotiate AI integration rath...
450 to 5: How WPP Rewired for the Future of Creative Intelligence
The Shift Code
33 minutes
5 months ago
450 to 5: How WPP Rewired for the Future of Creative Intelligence
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Stephan Pretorius, Chief Technology Officer at WPP, to share an unfiltered look at how one of the world's largest marketing groups is using AI to reshape strategy, creative work, and even its business model. What You’ll Learn: How to drive enterprise-wide transformation through technology platforms while maintaining psychological safety and entrepreneurial spiritThe three-phase approach to transforming highly federate...
The Shift Code
In this episode of The Shift Code Podcast, host Pierre Le Manh, live from PMI Global Summit event in Phoenix Arizona is joined by Jessica Sibley, CEO of TIME, to discuss how she transformed one of the world’s most iconic brands from a struggling legacy publisher into a digitally-native powerhouse with record audience reach. What You’ll Learn: How to diagnose and rebuild an atrophied core businessWhy removing paywalls increased value instead of destroying itHow to negotiate AI integration rath...
