In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Alexandra Amouyel, President and CEO of Newman's Own Foundation, to break down how the company funnels 100% of its profits to support children facing adversity, how its unique legal structure became a blueprint for purpose-driven enterprise, and how a $40,000 salad dressing experiment became $600 million in impact. What You’ll Learn: How to structure and govern a 100% for-purpose enterprise that balances commercial su...
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In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Alexandra Amouyel, President and CEO of Newman's Own Foundation, to break down how the company funnels 100% of its profits to support children facing adversity, how its unique legal structure became a blueprint for purpose-driven enterprise, and how a $40,000 salad dressing experiment became $600 million in impact. What You’ll Learn: How to structure and govern a 100% for-purpose enterprise that balances commercial su...
450 to 5: How WPP Rewired for the Future of Creative Intelligence
The Shift Code
33 minutes
4 months ago
450 to 5: How WPP Rewired for the Future of Creative Intelligence
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Stephan Pretorius, Chief Technology Officer at WPP, to share an unfiltered look at how one of the world's largest marketing groups is using AI to reshape strategy, creative work, and even its business model. What You’ll Learn: How to drive enterprise-wide transformation through technology platforms while maintaining psychological safety and entrepreneurial spiritThe three-phase approach to transforming highly federate...
The Shift Code
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Alexandra Amouyel, President and CEO of Newman's Own Foundation, to break down how the company funnels 100% of its profits to support children facing adversity, how its unique legal structure became a blueprint for purpose-driven enterprise, and how a $40,000 salad dressing experiment became $600 million in impact. What You’ll Learn: How to structure and govern a 100% for-purpose enterprise that balances commercial su...
