There's a great line from the book "The paradox of choice" by Barry Schwartz - “The more options we have, the less satisfied we are with whatever we choose.”
I was drawn to it recently when I was getting a coffee and some breakfast in Belfast - the choices we make and what influences them.
Location, price, familiarity, curiosity, recommendation - whatever motivates you puts pressure on the business owner to not only get it right first time but to keep getting it right, then changing, then going again all the while watching out for rising costs in produce, energy and the ever-decreasing attention span of humans - both staff and customers.
I have watched on as SEED have taken their successful, food-outlet business into the world of high value content, via social media, email and events.
If you are not familiar with them, check out their places in Dungannon and Lisburn Road - also their social media content SEED People on instagram and the brilliant content from chef, StevieB.
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There's a great line from the book "The paradox of choice" by Barry Schwartz - “The more options we have, the less satisfied we are with whatever we choose.”
I was drawn to it recently when I was getting a coffee and some breakfast in Belfast - the choices we make and what influences them.
Location, price, familiarity, curiosity, recommendation - whatever motivates you puts pressure on the business owner to not only get it right first time but to keep getting it right, then changing, then going again all the while watching out for rising costs in produce, energy and the ever-decreasing attention span of humans - both staff and customers.
I have watched on as SEED have taken their successful, food-outlet business into the world of high value content, via social media, email and events.
If you are not familiar with them, check out their places in Dungannon and Lisburn Road - also their social media content SEED People on instagram and the brilliant content from chef, StevieB.
A strategy to effectively onboard an internal sales person to sales manager
The Shift Control Sales Podcast
30 minutes 32 seconds
7 months ago
A strategy to effectively onboard an internal sales person to sales manager
Following hot on the heals of the last podcast - can a great sales person become a great sales manager - I had some feedback from listeners who had shared some of their own experiences and so I thought I would record this episode to focus on some tangible stuff that can be implemented quickly or at least can influence your thinking as you begin to consider recruiting from within.
I have always followed the Rx3 model - recruit, retain for revenue - and so the importance of getting this appointment right is so obvious and yet people will still go for speed over quality, the path of least resistance.
A sales person is driven by closing and a sales manager by coaching. Individual player v a team enabler.
It's worth taking time to consider all of the options rather than appease a sales person who thinks they deserve a promotion.
The Shift Control Sales Podcast
There's a great line from the book "The paradox of choice" by Barry Schwartz - “The more options we have, the less satisfied we are with whatever we choose.”
I was drawn to it recently when I was getting a coffee and some breakfast in Belfast - the choices we make and what influences them.
Location, price, familiarity, curiosity, recommendation - whatever motivates you puts pressure on the business owner to not only get it right first time but to keep getting it right, then changing, then going again all the while watching out for rising costs in produce, energy and the ever-decreasing attention span of humans - both staff and customers.
I have watched on as SEED have taken their successful, food-outlet business into the world of high value content, via social media, email and events.
If you are not familiar with them, check out their places in Dungannon and Lisburn Road - also their social media content SEED People on instagram and the brilliant content from chef, StevieB.
