I have noticed recently how businesses have become reliant on data to determine whether their business development efforts work or not - over-reliant maybe. The numbers, lead indicators or whatever the performance metric will tell you what is working on that campaign but what is there to tell you how well your 'brand' is performing overall in the minds of your potential or existing customers.
Well executed outreach will generate meetings and begin sales cycles but doesn't impact the sentiment rating (my words...not sure if they're the right words but bear with me) - what the brand means to the customer or the way it makes them feel.
It seems that data has become omnipotent in many marketing campaigns at the expense of creativity and experience.
It goes back to the notion that marketing isn't an expense but an investment - advertising and sales aren't marketing they are "channels" of marketing.
Other channels are available.
All content for The Shift Control Sales Podcast is the property of Shift Control and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I have noticed recently how businesses have become reliant on data to determine whether their business development efforts work or not - over-reliant maybe. The numbers, lead indicators or whatever the performance metric will tell you what is working on that campaign but what is there to tell you how well your 'brand' is performing overall in the minds of your potential or existing customers.
Well executed outreach will generate meetings and begin sales cycles but doesn't impact the sentiment rating (my words...not sure if they're the right words but bear with me) - what the brand means to the customer or the way it makes them feel.
It seems that data has become omnipotent in many marketing campaigns at the expense of creativity and experience.
It goes back to the notion that marketing isn't an expense but an investment - advertising and sales aren't marketing they are "channels" of marketing.
Other channels are available.
The 'Process is the Goal' - Part II. Advice for everyone else.
The Shift Control Sales Podcast
24 minutes 13 seconds
5 months ago
The 'Process is the Goal' - Part II. Advice for everyone else.
The second part of the podcast devoted to the importance of Process is itself broken down into 2 parts - the practical part of the process that impacts the physical work you do and the prices you have (or don't have) that helps you emotionally and mentally prepare for the work that you need to do.
Sales is not an easy job and you can find yourself under pressure from a number of different angles day in day out.
Having a process in place or putting some order into your work means that you are able to build up momentum in your work and to create a particular rhythm' to your selling.
Having a clear objective within allows you to focus on progressing in a particular way but also gives you more certainty that you are in the right place, the right job with the right opportunities beckoning.
Giving yourself the best chance you can is all you can do - how you start your day, your mindset, the structure you out to your work and how you deal with the challenges are all very much within your control.
Once you find the right process that works for you.
The Shift Control Sales Podcast
I have noticed recently how businesses have become reliant on data to determine whether their business development efforts work or not - over-reliant maybe. The numbers, lead indicators or whatever the performance metric will tell you what is working on that campaign but what is there to tell you how well your 'brand' is performing overall in the minds of your potential or existing customers.
Well executed outreach will generate meetings and begin sales cycles but doesn't impact the sentiment rating (my words...not sure if they're the right words but bear with me) - what the brand means to the customer or the way it makes them feel.
It seems that data has become omnipotent in many marketing campaigns at the expense of creativity and experience.
It goes back to the notion that marketing isn't an expense but an investment - advertising and sales aren't marketing they are "channels" of marketing.
Other channels are available.
