There's a great line from the book "The paradox of choice" by Barry Schwartz - “The more options we have, the less satisfied we are with whatever we choose.”
I was drawn to it recently when I was getting a coffee and some breakfast in Belfast - the choices we make and what influences them.
Location, price, familiarity, curiosity, recommendation - whatever motivates you puts pressure on the business owner to not only get it right first time but to keep getting it right, then changing, then going again all the while watching out for rising costs in produce, energy and the ever-decreasing attention span of humans - both staff and customers.
I have watched on as SEED have taken their successful, food-outlet business into the world of high value content, via social media, email and events.
If you are not familiar with them, check out their places in Dungannon and Lisburn Road - also their social media content SEED People on instagram and the brilliant content from chef, StevieB.
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There's a great line from the book "The paradox of choice" by Barry Schwartz - “The more options we have, the less satisfied we are with whatever we choose.”
I was drawn to it recently when I was getting a coffee and some breakfast in Belfast - the choices we make and what influences them.
Location, price, familiarity, curiosity, recommendation - whatever motivates you puts pressure on the business owner to not only get it right first time but to keep getting it right, then changing, then going again all the while watching out for rising costs in produce, energy and the ever-decreasing attention span of humans - both staff and customers.
I have watched on as SEED have taken their successful, food-outlet business into the world of high value content, via social media, email and events.
If you are not familiar with them, check out their places in Dungannon and Lisburn Road - also their social media content SEED People on instagram and the brilliant content from chef, StevieB.
I came across the following quote within the last few weeks - from a post on Social media (instagram)
“It doesn’t make sense to continue wanting something if you’re not willing to do what it takes to get it.
If you don’t want to live the lifestyle then release yourself from the desire.
To crave the result but not the process is to guarantee disappointment.”
The journy of 1,000 miles doesnt begin with the first step - it begins with awareness. In sales performance that 'awareness" is critical - it is a level of self awarenes that might be beyond many - it certainly was beyond me for a long time.
A line from their most famous song, David Byrne in Talking Heads asks YOU to ask the question: "you may ask yourself, how did i get here?"
In trying to improve your sales performance you need to understand where you are, how you got there, where you wnat to go and more importantly are youy aware of what changing for success looks like?
I have included a little clip at the end from Eric Thomas - the bane of every young sportstar's life....I hope you enjoy
The Shift Control Sales Podcast
There's a great line from the book "The paradox of choice" by Barry Schwartz - “The more options we have, the less satisfied we are with whatever we choose.”
I was drawn to it recently when I was getting a coffee and some breakfast in Belfast - the choices we make and what influences them.
Location, price, familiarity, curiosity, recommendation - whatever motivates you puts pressure on the business owner to not only get it right first time but to keep getting it right, then changing, then going again all the while watching out for rising costs in produce, energy and the ever-decreasing attention span of humans - both staff and customers.
I have watched on as SEED have taken their successful, food-outlet business into the world of high value content, via social media, email and events.
If you are not familiar with them, check out their places in Dungannon and Lisburn Road - also their social media content SEED People on instagram and the brilliant content from chef, StevieB.
