Most brands start online. Robert Nelson did the opposite and it changed everything. He used real-world feedback, military discipline, and pop-up precision to launch a thriving DTC brand.
In this episode, Robert Nelson of Just Mystic shares the unconventional path his brand took to gain traction - starting offline with brick-and-mortar and pop-up activations before ever building a Shopify store. With a Marine mindset and data-driven instincts, Robert explains why starting on the ground gave him an edge online.
Whether you’re validating a product or scaling DTC, this episode shows why doing it the “wrong” way might be exactly right.
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