Launching a Brand From Idea to Product with Liz Long

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The Shopify Growth Show

Jim Huffman

225 episodes

2 weeks ago

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.

All content for The Shopify Growth Show is the property of Jim Huffman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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Launching a Brand From Idea to Product with Liz Long - The Shopify Growth Show (#2)

The Shopify Growth Show

37 minutes

6 months ago

Launching a Brand From Idea to Product with Liz Long - The Shopify Growth Show (#2)

Liz Long, co-founder of Nearshore.ai, shares her extensive knowledge on transforming innovative ideas into actual products. Liz discusses the critical steps in product design, manufacturing, and supply chain management, offering invaluable tips for startups and established businesses alike. With a background in launching successful brands and an accelerator, Liz provides a wealth of practical advice, from navigating production phases to leveraging global supply chains. She also explores current trends, the importance of specialized products, and effective inventory management strategies. Whether you are a budding entrepreneur or a seasoned professional, this episode is packed with actionable insights to help you thrive in the e-commerce and manufacturing spaces.

TOPICS DISCUSSED IN TODAY’S EPISODE

Starting a Brand: The Initial Steps
Designing Your Product: Key Considerations
Finding the Right Factory and Supply Chain
Budgeting and Cost Management
Navigating Production and Quality Control
Choosing Manufacturing Locations
Managing Inventory and Cash Flow
Final Mile: Shipping and Fulfillment
Exploring Current Trends in Fashion and Product Specialization
The Rise of the Drop Model and Its Challenges
Liz's Journey: From Reusable Shopping Bags to Product Accelerator
The Transition to Nearshore and Its Impact
Balancing Work and Family: Liz's Personal Insights
Conclusion and Final Thoughts

Resources:

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)