We didn’t mean to sell out — but we did.

Every. Last. Unit.

In this episode, I break down the exact strategy that took our Shopify brand from launch to “sold out” in 30 days — and how you can steal it for your own store.

This isn’t a flex. It’s a cautionary (and highly tactical) tale. After selling out of all inventory at our Shopify brand Neat Apparel in under a month, I walk through the step-by-step system that led to the spike, the problems it created, and the lessons learned in the chaos.

If you’re chasing sustainable demand - not just viral traffic - this episode unpacks the real playbook behind a Shopify growth moment.

TOPICS DISCUSSED IN TODAY’S EPISODE

• The 4-part launch formula that drove immediate sell-through
• How to create urgency without discounts
• What broke behind the scenes (and how we fixed it)
• The unexpected upside of a sold-out store
• Why every brand needs a “sold out” contingency plan

Resources:

• GrowthHit
• Jim Huffman website
• Jim's Linkedin
• Jim's Twitter
• The Sold-Out Playbook

Additional episodes you might enjoy:

• From concept to $24M in 2 years 🤑 - The Shopify Growth Show (#1)
• Launching a Brand From Idea to Product with Liz Long - The Shopify Growth Show (#2)