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The Shopify Growth Show
Jim Huffman
225 episodes
2 weeks ago
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.
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Entrepreneurship
Business,
Marketing
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All content for The Shopify Growth Show is the property of Jim Huffman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.
Show more...
Entrepreneurship
Business,
Marketing
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We Took Over a Shopify Brand - Here’s the Exact Plug & Play Growth Strategies - The Shopify Growth Show (#9)
The Shopify Growth Show
18 minutes
4 months ago
We Took Over a Shopify Brand - Here’s the Exact Plug & Play Growth Strategies - The Shopify Growth Show (#9)

We bought a DTC brand. Now we’re putting it through the GrowthHit wringer. This is the actual strategy we’re using to scale Neat Apparel — and yes, we’re sharing everything.

In this solo episode, Jim Huffman shares the full behind-the-scenes growth plan for Neat Apparel — a sweat-proof clothing brand recently acquired by GrowthHit. You’ll hear the exact tactics he’s using to revamp the site, increase AOV, build email flows, and tackle paid ads — all with a bootstrapped budget and a sharp eye on product-market fit.

If you want a real-time blueprint for scaling a Shopify brand in a red-ocean category, this is it.

Key Topics Covered:

  • Why “shut up and listen” was step one post-acquisition
  • AOV > ROAS: The case for bundling and upsells
  • How they’re balancing paid media and scrappy growth
  • Their ad creative testing process (30+ angles)
  • SEO, seasonality, and what they’re betting on long-term

Follow The Shopify Growth Show for more build-in-public breakdowns like this. Real playbooks, no fluff.             


Resources:

  • The Shopify Growth School
  • Neat Website
  • Jim Huffman website
  • Jim's Twitter
  • GrowthHit
  • The Growth Marketer's Playbook

Additional episodes you might enjoy:

  • Startup Ideas by Paul Graham (#45)
  • Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
  • How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
  • Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
  • How We're Validating Startup Ideas (#51)
The Shopify Growth Show
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.