1/7/26 Episode Summary In this episode, host Scott Austin appears as a guest on the Day in a Canoe Podcast, hosted by Nathan Mersereau. They discuss Scott’s personal and professional journey, including his early life growing up in Connecticut, his decade in the U.S. Coast Guard, 12 years at Microsoft, and how those experiences shaped his approach to leadership, problem-solving, and entrepreneurship. Scott also talks about his work with Shopify brands through the JadePuma agency and shares hi...
All content for The Shopify Solutions Podcast is the property of Scott Austin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
1/7/26 Episode Summary In this episode, host Scott Austin appears as a guest on the Day in a Canoe Podcast, hosted by Nathan Mersereau. They discuss Scott’s personal and professional journey, including his early life growing up in Connecticut, his decade in the U.S. Coast Guard, 12 years at Microsoft, and how those experiences shaped his approach to leadership, problem-solving, and entrepreneurship. Scott also talks about his work with Shopify brands through the JadePuma agency and shares hi...
8/20/25 - Episode 166 Episode Summary TL;DR Summary Small brands should delay ad spend until product-market fit is proven (around 100 sales). Focus on Google and Meta ads, understanding the difference between search-driven intent and interruption-based discovery. Video ads are essential and can be created cheaply and reused across platforms. Expect technical setup hurdles with ad platforms, but the payoff is worthwhile. Finally, keep control early, and only outsource when you find the right ...
The Shopify Solutions Podcast
1/7/26 Episode Summary In this episode, host Scott Austin appears as a guest on the Day in a Canoe Podcast, hosted by Nathan Mersereau. They discuss Scott’s personal and professional journey, including his early life growing up in Connecticut, his decade in the U.S. Coast Guard, 12 years at Microsoft, and how those experiences shaped his approach to leadership, problem-solving, and entrepreneurship. Scott also talks about his work with Shopify brands through the JadePuma agency and shares hi...
