Are you a solopreneur who wants media exposure this year? This episode is for you! I don’t know about you, but whenever I hear the words “publicist,” “PR,” or “public relations” I immediately visualize Samantha Jones from Sex and the City, running around NYC like a badass boss, getting her clients booked for red carpet appearances, planning the perfect photo op (and even turning hot waiters into movie stars). Just me? You too?*okay, phew* Obviously, it’s unrealistic to think we can create a solid PR strategy based on a fictional character's antics. So how do you know where to start? Are there special PR "rules" you should always follow? Good news: You don't have to hire Samantha Jones – you can totally do PR yourself. You just need to borrow some of her tricks. Even better news: Alessandra Seca, the owner of Seca & Co a public relations agency, knows *exactly* how to help brands get exposure so they get the credibility they deserve, reach their target audience, and grow. PRESS PLAY to learn why you should know (and care!) about the difference between paid media and earned media, how to put your best foot forward so you increase your chances of landing media coverage and why your story and the timeliness of your message are so crucial for coverage. Grab Alessandra's editorial calendar below! https://mailchi.mp/secaandco/editorial-calendar ___________________________________________________ Wanna be fully booked with ideal clients for 2021, without the stress and overwhelm? Check out my 1:1 sales coaching program COLD to CLOSED: https://www.sidegigcentral.com/cold2closed/ Or take a look at my 90 min sales coaching intensive for service-based entrepreneurs: https://www.sidegigcentral.com/90min/ Get the FREE 30 Day Calendar to grow your sales here : bit.ly/sidegig30 Want more sales strategies? Let's connect! https://instagram.com/sidegig_central