Why 99% Never Post (and How You Won’t Be One of Them) w/ Brooke Budke
Most people lurk. A tiny 1% creates. In this episode, Brooke Budke (CEO of Momentum Brands) shows you exactly how to move from silent consumer to confident creator on LinkedIn—without feeling cringey or fake. We get into the “engage first” method, five content pillars, simple posting cadence, and the mindset that crushes the fear of being judged.
You’ll learn
The Engage First method: the zero-pressure way to start now
Why “stories sell, facts tell” on LinkedIn
The 1% creator advantage (and how to join it)
A 10-day batching + scheduling system anyone can run
How leaders spark team-wide posting (without forcing it)
Commenting like a pro: turning strangers into supporters
Mindset flips for “I’m not enough” & fear of criticism
Why authentic personal posts often outperform polished “work” posts
About Brooke
Brooke Budke is the CEO of Momentum Brands, one of franchising’s most respected marketing firms. She helps executives and brands build magnetic online presence through authentic storytelling and repeatable systems.
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