On this week’s Silicon Valley Insider, Keith Koo’s guest is P.R. legend Bill Imada, founder, chairman and Chief Connectivity Officer of I.W. Group, a multicultural marketing agency based out of Los Angeles and that has served such brands as Coca-Cola, Lexus, General Motors and HBO. Hear Bill’s story about his humble beginnings which led to transforming into a P.R. giant. Bill also talks about how top brands have discovered the huge importance of multi-cultural marketing and how they leverage these techniques worldwide.  More about Bill Imada: https://iwgroup.agency/ Subscribe and Download to “Silicon Valley Insider” to find out more: https://www.svin.biz/ Listen Saturdays 10-11am 860AM KTRB Silicon Valley | San Francisco Listen Thursdays 2-3pm on 1220AM KDOW Silicon Valley | San Francisco Listen and subscribe to the "Silicon Valley Insider" Podcast ahead of time to make sure you don't miss this show. For questions or comments, email: info@svin.biz