The Silver Bullet podcast, presented by Media & Capital Partners, features disruptors from all across the Australian business landscape. We chat with startup founders, ASX-listed company CEOs, and all sorts of brilliant business minds and innovative thinkers in between. Hosted and produced by journalist and communications professional Rowan Barker, The Silver Bullet dismisses the idea that business success comes from hard work alone. Rather, those who build successful businesses are all innovators in their own way, and whether through their philosophies, lifestyle choices, beliefs or new ways of thinking and doing business, everyone has their own silver bullet for success.
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The Silver Bullet podcast, presented by Media & Capital Partners, features disruptors from all across the Australian business landscape. We chat with startup founders, ASX-listed company CEOs, and all sorts of brilliant business minds and innovative thinkers in between. Hosted and produced by journalist and communications professional Rowan Barker, The Silver Bullet dismisses the idea that business success comes from hard work alone. Rather, those who build successful businesses are all innovators in their own way, and whether through their philosophies, lifestyle choices, beliefs or new ways of thinking and doing business, everyone has their own silver bullet for success.
Pendula is helping some of the country’s biggest brands use AI to improve the way they talk with - and retain - their customers
The Silver Bullet
40 minutes
2 years ago
Pendula is helping some of the country’s biggest brands use AI to improve the way they talk with - and retain - their customers
On today’s episode of The Silver Bullet podcast, new host Rowan Barker is joined by Alex Colvin, founder and CEO of Pendula, a Sydney-based scale up that uses AI to help businesses communicate with their customers more effectively, improving retention and profitability.
During the podcast, they talk about the challenges and opportunities of integrating generative AI, taking the business into international markets and the seemingly endless proliferation of ‘Ps’ in marketing.
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The Silver Bullet
The Silver Bullet podcast, presented by Media & Capital Partners, features disruptors from all across the Australian business landscape. We chat with startup founders, ASX-listed company CEOs, and all sorts of brilliant business minds and innovative thinkers in between. Hosted and produced by journalist and communications professional Rowan Barker, The Silver Bullet dismisses the idea that business success comes from hard work alone. Rather, those who build successful businesses are all innovators in their own way, and whether through their philosophies, lifestyle choices, beliefs or new ways of thinking and doing business, everyone has their own silver bullet for success.
