I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all.
This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success.
Hosted on Acast. See acast.com/privacy for more information.
I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all.
This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success.
Hosted on Acast. See acast.com/privacy for more information.

Today’s guest has spent the last decade shaping one of London’s most iconic cultural brands into something bigger than nightlife. Caitlin McAllister is the Managing Director of Ministry, where she’s helped transform the business from a legendary nightclub and record label into a multifaceted empire spanning shared workspaces, wellness, global touring, publishing, and even fragrance.
With a background in live events and a passion for creating experiences that feel human first, Caitlin’s career is a testament to the power of hospitality, community, and relentless high standards. From launching The Ministry workspace to overseeing weddings, fitness raves, and international tours, she’s driven by the belief that if you’re going to do something, you should do it brilliantly.
In this conversation, we talk about leadership, resilience, and why knowing when to push and when to let go is the real skill of building a career that lasts.
Here’s Caitlin McAllister—let’s get into it.
Hosted on Acast. See acast.com/privacy for more information.