Ep 36: Ashley Schapiro - American Eagle, VP Marketing & Media

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/29/63/c4/2963c422-fc82-3c23-a8e7-9ad2e12556f7/mza_3592950494713693505.jpg/600x600bb.jpg

The Snarketing Podcast

Matt Wurst, Valerie Vespa

56 episodes

4 days ago

The marketing and advertising ecosystem is ripe for disruption. But co-hosts Valerie Vespa and Matt Wurst aren't going to do that. Instead, these longtime industry veterans will highlight some of the fun, interesting, weird, and ridiculous things happening in the space. Presented by PointSymmetry, the podcast welcomes special guests -- a veritable "who's who" of celebrated executives, creatives, leaders & friends -- whose combination of snark and smarts makes every episode a must-listen. Or at least a should-listen.

Marketing

Business

RSS

All content for The Snarketing Podcast is the property of Matt Wurst, Valerie Vespa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/37230217/37230217-1732803599540-f753939e5d616.jpg

Ep 36: Ashley Schapiro - American Eagle, VP Marketing & Media

The Snarketing Podcast

52 minutes 36 seconds

12 months ago

Ep 36: Ashley Schapiro - American Eagle, VP Marketing & Media

🚨 Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) — this episode of The Snarketing Podcast is for YOU! In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters. Ashley shares: 👖 Why jeans are the secret to brand loyalty. 🌍 Lessons learned from opening 16 global markets at Coach. 😬 Her biggest career blunder (hint: pallets + oceans = chaos). 🎯 How to balance fast fashion trends and Gen Z’s fickle loyalty. Plus, we tackled the evolution of TikTok, AI’s impact on marketing, and how retail is changing forever. 🎧 Don’t miss it! Listen now to all episodes. A huge thanks to our sponsor Leadfeeder for helping us spot opportunities before they leave the site!