Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
Community vs Audience: The Truth No One Is Talking About! | The Social Edge Ep. 9
The Social Edge Podcast
43 minutes
2 months ago
Community vs Audience: The Truth No One Is Talking About! | The Social Edge Ep. 9
In a noisy, distracted digital world, followers are easy to get — but almost impossible to keep. In this episode of The Social Edge Podcast, Georgia and Isho unpack the real difference between audiences and communities — and why most creators, brands, and entrepreneurs get it wrong. We dive deep into: The hidden reason why your audience isn’t converting into loyal fansThe feedback loop every community needs (but few create)How to move from transactional followers → to lifelong supporte...
The Social Edge Podcast
Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
