Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
How We All Got Tricked Into Selling Ourselves Online | Social Media's Dark Shift | The Social Edge Ep. 6
The Social Edge Podcast
41 minutes
3 months ago
How We All Got Tricked Into Selling Ourselves Online | Social Media's Dark Shift | The Social Edge Ep. 6
How We All Got Tricked Into Selling Ourselves Online | Social Media's Dark Shift | The Social Edge Ep. 6 Is social media still social — or just a digital shopping mall? In this unfiltered episode of The Social Edge Podcast, Georgia and Isho break down how platforms like Instagram, TikTok, Facebook, and LinkedIn have morphed from friend-sharing tools into manipulative marketplaces. If you're building a personal brand, running a business, or just trying to keep up — this conversation wil...
The Social Edge Podcast
Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
