Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
Is “Going Viral” Destroying Creativity? | The Social Edge Ep. 10
The Social Edge Podcast
21 minutes
2 months ago
Is “Going Viral” Destroying Creativity? | The Social Edge Ep. 10
Everyone wants to “go viral.” But at what cost? In this episode of The Social Edge Podcast, Georgia and Isho dig into one of the most urgent questions of the creator economy: is the obsession with going viral killing real creativity? Inside this episode: - Why creators are now more strategic than creative - How algorithms secretly act as your creative director - The dangerous trade-off between authenticity vs. trends - How to ride trends without losing your voice - Why niching down beats ch...
The Social Edge Podcast
Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
