Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
Is There Such a Thing as Authenticity on Social Media? | The Social Edge Ep. 1
The Social Edge Podcast
41 minutes
4 months ago
Is There Such a Thing as Authenticity on Social Media? | The Social Edge Ep. 1
In this premiere episode of The Social Edge, hosts Georgia and Isho break down the myth of “flawless feeds” and get real about what authenticity means in our digital landscape. We’re cutting through the filters and calling out the curated chaos. From “get ready with me” lives to perfectly messy morning routines, we’re asking: is anything on social media truly real anymore? We dive into: - The fine line between being relatable and being curated. - Why authenticity doesn’t require oversharing ...
The Social Edge Podcast
Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
