Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
Stop Overthinking Your Ideal Client Avatar | The Social Edge Ep. 15
The Social Edge Podcast
33 minutes
1 month ago
Stop Overthinking Your Ideal Client Avatar | The Social Edge Ep. 15
On this episode of The Social Edge Podcast, Georgia and Isho dive into the common struggle many creators and entrepreneurs face: overthinking their Ideal Client Avatar (ICA). By focusing too much on perfection, many end up targeting too broad or irrelevant audiences. But getting your ICA right doesn’t have to be complicated. In this episode, you’ll find out: Why overthinking your ICA hurts your business: The dangers of overcomplicating who your ideal client is and how it stalls your content ...
The Social Edge Podcast
Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
