Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
The Myth of Overnight Success: Why Real Growth Takes Time | The Social Edge Ep. 4
The Social Edge Podcast
37 minutes
4 months ago
The Myth of Overnight Success: Why Real Growth Takes Time | The Social Edge Ep. 4
In Episode 4 of The Social Edge, Georgia and Isho take aim at one of the most persistent and damaging myths in the digital world: overnight success. It’s easy to believe that one viral post, product drop, or lucky break is all it takes. But behind every “instant” win are years of learning, failing, iterating, and showing up. This episode gets real about what it actually takes to build something that lasts. In this honest, actionable conversation, you’ll learn: - Why “overnight success” is a...
The Social Edge Podcast
Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
