Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
The Psychology of Social Media: Why We Can’t Stop the Scroll | The Social Edge Ep. 14
The Social Edge Podcast
38 minutes
1 month ago
The Psychology of Social Media: Why We Can’t Stop the Scroll | The Social Edge Ep. 14
In this episode of The Social Edge, we dive deep into the psychological mechanics behind our obsession with social media. Why do we find ourselves endlessly scrolling, even when we start out with a simple check of a notification? This episode explores the addictive nature of social media platforms and the powerful tricks they use to keep us hooked. From algorithms designed to mimic casino psychology to the dopamine hits that keep us coming back, they break down the reasons we can't stop scrol...
The Social Edge Podcast
Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
