Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
The Truth About Engagement Hacks: Are They Killing Your Brand? | The Social Edge Ep. 11
The Social Edge Podcast
26 minutes
2 months ago
The Truth About Engagement Hacks: Are They Killing Your Brand? | The Social Edge Ep. 11
Everyone wants to boost engagement. But at what cost? In this episode of The Social Edge Podcast, Georgia and Isho dive deep into one of the most pressing questions in the world of social media marketing: Are engagement hacks secretly hurting your brand’s long-term success? Inside this episode: Why using engagement tricks like "comment below" and "tag three friends" may seem like a shortcut but can backfire The truth about vanity metrics: Why followers, likes, and comments don’t tell the ful...
The Social Edge Podcast
Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
