Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
Why Niching Down Is the Secret to Brand Growth | The Social Edge Ep. 12
The Social Edge Podcast
47 minutes
2 months ago
Why Niching Down Is the Secret to Brand Growth | The Social Edge Ep. 12
Niching down isn’t about limiting your potential — it’s about unlocking it. In this episode of The Social Edge Podcast, Georgia and Isho dive into why focusing on the right niche can help you grow faster, connect deeper, and stand out in today’s noisy creator economy. In this episode we talk about: - Why choosing a niche accelerates your brand growth - How to define your ideal audience with confidence - The hidden opportunities that come from being specific - How to balance creativity and st...
The Social Edge Podcast
Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
