Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
Why Polished Content Is Dying. The Raw, Real, and Strategic Look | The Social Edge Ep. 8
The Social Edge Podcast
15 minutes
3 months ago
Why Polished Content Is Dying. The Raw, Real, and Strategic Look | The Social Edge Ep. 8
In this episode of The Social Edge, Georgia and Isho unpack the rise of the “anti-aesthetic” - why raw, real, messy-looking content is dominating online, and how brands are either mastering it or misusing it. Whether you're a content creator, personal brand, or business trying to connect with Gen Z, this episode dives deep into: Why “perfectly imperfect” content is more strategic than it looks How to create content that feels raw — without being messy When imperfection builds trust… and whe...
The Social Edge Podcast
Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guiding viewers step-by-step, the gelato sample approach to free value that increases demand, and the subtle difference between a screenshot and a follo...
