A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion.
I share my views and experiences relating to hospitality, tech trends and also relating to humanity.
I am sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing about their inspiration, lessons they learned and how to make an impact.
All content for The Social Hotelier is the property of Sam-Erik Ruttmann and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion.
I share my views and experiences relating to hospitality, tech trends and also relating to humanity.
I am sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing about their inspiration, lessons they learned and how to make an impact.
The AI Revolution in Hotel Marketing: Why Storytelling Beats Ad Spend. TSHS-133
The Social Hotelier
44 minutes 58 seconds
1 month ago
The AI Revolution in Hotel Marketing: Why Storytelling Beats Ad Spend. TSHS-133
The AI Revolution in Hotel Marketing: Why Storytelling Beats Ad Spend
Can independent hotels truly compete with global brands in today’s AI-driven world?
In this episode of The Social Hotelier Show, host Sam-Erik Ruttmann speaks with marketing strategist Sarah Stahl (@MarketMoversLLC), the creative mind behind a boutique resort that achieved an extraordinary 93% direct booking rate — without OTAs or massive ad budgets.
Sarah shares the strategies that turned chaos into clarity, transforming a six-unit start-up into a 21-unit success story.
💡 You’ll learn:
• How AI is reshaping hotel discovery and visibility
• Why storytelling beats ad spend • How to build PR credibility that AI (and guests) trust
• The power of inclusivity in hospitality marketing
• How to blend data, emotion, and storytelling for real results
🎙 Hosted by Sam-Erik Ruttmann — global hotelier, conscious leader, and creator of The Social Hotelier Show.
The Social Hotelier
A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion.
I share my views and experiences relating to hospitality, tech trends and also relating to humanity.
I am sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing about their inspiration, lessons they learned and how to make an impact.
