In this episode of The Social Housing Round Table, host Matt Baird welcomes Claire Blacka from Tentacles and Steve Dungworth from Golden Marzipan to talk about their work together in Game of Homes and to explore how gamification is changing the way we engage residents and stakeholders. The session dives into the impact of meaningful, enjoyable engagement strategies, why tick-box exercises just don’t cut it anymore and how co-designed, play-based approaches can lead to more genuine conversations and outcomes in housing. Whether you work in policy, delivery or lived experience, this conversation offers practical insight on doing engagement differently and doing it better. Big thank you to Tentacles for sponsoring this session and to Case Management Solutions Group Ltd and Alertacall Ltd for sponsoring The Social Housing Round Table, without them, none of this would be possible.