Ready to bring some serious main character energy ✨ to your travel business? In this episode, Kelli Hayes Smith dives into how travel agents like you can elevate your content creation and marketing by making your clients the star of the show 🌟.

It’s all about positioning your clients as the main characters in their travel adventures 🌍. Kelli shares practical tips on crafting content that resonates with your clients’ dreams, goals, and the common challenges they face in planning trips ✈️.

Plus, she highlights the importance of weaving in your personal brand and those little connection points that make your clients feel truly seen and understood ❤️.

By putting your clients in the spotlight, you’re not just selling trips—you’re building trust, loyalty, and a community that keeps coming back 🛳️. Key Points:

• Make Clients the Star 🌟: Position your clients as the main characters in their travel experiences to create a deeper connection.
• Speak to Their Dreams 💭: Craft content that addresses their travel desires, goals, and the challenges they face.
• Show Your Personality 😄: Incorporate your personal brand and connection points to make your clients feel valued and understood.
• Build Trust 🤝: By focusing on your clients' needs, you’re building a loyal community around your travel agency.

Memorable Quotes:

• "Your content has to be all about your clients and their travel dreams." ✨
• "Connection points are how you start building those lasting relationships." 🤝
• "Good marketing in travel makes clients feel seen, heard, and excited about their next adventure." 🌍 Chapters:

00:00 – Introduction: Main Character Energy for Travel Agents 🌟

04:15 – Crafting Client-Centered Content ✨

13:46 – Personal Branding and Connection Points in Travel 🌍

21:33 – Eliciting Emotion and Building Trust with Your Clients 🤝

LINKS

www.instagram.com/kellihayessmith

www.instagram.com/careersonvacation

www.facebook.com/groups/careersonvacation

www.wanderlustceo.com/readynow