🎙 The Social Takeoff Podcast: Mastering Travel Marketing 🚀

In this episode, Kelli Hayes Smith, Director of Marketing and Partner Relationships at Wanderlust Campus, reveals the secrets to crushing your travel marketing goals. Discover how to leverage each platform to boost your travel business, focusing on the four key stages of the traveler’s journey: awareness, consideration, conversion, and loyalty.

Key Topics:

• Setting Smart Goals: Learn the essential goals and metrics for each stage of the travel booking process.
• Powerful Marketing Strategies: From social media that pops to email campaigns that convert, plus SEO and search ads that deliver real results.
• Client Loyalty: Turn one-time clients into loyal fans, score referrals, and build a travel brand that stands out.

SEO Keywords:
Travel agent marketing, travel agency tips, buyer journey, travel booking phases, social media tips, email marketing, SEO for travel agents, lead generation, client engagement, conversion rates, client referrals, travel brand building

Sound Bites:

• "Planning without goals is like a trip without a map."
• "Make your marketing channels work for you, not against you!"
• "Client loyalty is your travel squad—low-key effort, high-key results."

Chapters:

• 00:00 Setting Marketing Goals for Travel Agents
• 13:10 Awareness & Engagement: Get on Your Client’s Radar
• 16:02 Nurturing Leads: The Consideration Phase
• 23:10 Measuring Conversions & Closing Deals
• 30:22 Building Loyalty: Referrals & Repeat Bookings

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