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The Social Takeoff Podcast with Kelli Hayes Smith
Kelli Hayes Smith
69 episodes
2 weeks ago
Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence. On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.
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Marketing
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All content for The Social Takeoff Podcast with Kelli Hayes Smith is the property of Kelli Hayes Smith and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence. On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.
Show more...
Marketing
Business
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Stop Saying “Book”: Repositioning Travel Agents for Success
The Social Takeoff Podcast with Kelli Hayes Smith
28 minutes 30 seconds
10 months ago
Stop Saying “Book”: Repositioning Travel Agents for Success

In this episode, Kelli Hayes Smith dives into the common misconceptions about travel agents and the pressing need to shift the industry's narrative.

She challenges the outdated perception that travel agents are unnecessary due to online booking platforms, emphasizing the transformative value they provide to clients.

Kelli shares practical strategies for travel agents to communicate their unique value proposition, focusing on the experience and transformation they create for clients rather than just the logistics of booking trips.

This episode offers actionable insights for building a compelling client experience, changing industry perception, and positioning travel agents as trusted advisors. What You’ll Learn in This Episode:

  • Why travel agents are often misunderstood in today’s travel landscape
  • How to effectively shift the narrative around the role of travel agents
  • The importance of focusing on client transformation over transactions
  • Why you should stop using the word “book” in your marketing
  • How to highlight potential challenges clients face without an agent
  • Tips for creating content that showcases the client experience
  • How awareness content can lead to deeper client engagement
  • Strategies to position yourself as a travel advisor, not just a booking agent

Links & Resources Mentioned in This Episode:

  • 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
  • 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/
  • 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith
  • ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/
The Social Takeoff Podcast with Kelli Hayes Smith
Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence. On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.